The market will be blockbusters, niche products and nothing else
I have been prompted to write this by a leader column in the Economist and it is something I have alluded to in previous articles. This is something that has […]
game marketing
The 7 reasons a person buys a game, in order of importance
This is really interesting stuff from Doug Creutz of Cowen Group in Gamsutra. He has done some research and analysis which has resulted in this list of the top 7 […]
“Nothing more difficult” than new IP launch
Let’s get the facts out of the way first, Christian Svensson, Capcom’s VP, strategic planning and business development, has given an interview to GamesIndustry.biz in which he said “There is […]
Game marketing is three times more important than product quality
This makes absolute complete and utter sense. People buy perceptions, not reality. And people are far more concerned about peer pressure than they are concerned about their own judgement. There […]
Kingory, Nap War, Evony, Empire Craft, Lords Online. What is going on?
We have at least five games originating in China now that are remarkably similar to each other. Evony you know about, Kingory I have written about before. Fog of War, […]
Game sales down by 18%
Last week we had the USA October sales statistics from NPD showing game sales of $573 million, down from $698 million last year. So are we in trouble? Is gaming […]
Microsoft act against the game pirates
This is brilliant. And about time too. Some people modify their Xbox game consoles so that they can steal games. They don’t want to pay the developers for all the […]