EA’s Battlefield Heroes business model working well
Battlefield Heroes is a cartoon action shooter game for the PC. Exactly the sort of game where you would expect to see well over 90% piracy. Which is the reason […]
game marketing
Exclusive Andrew Gower interview
Browser MMOs are very fashionable just now, but the market was led by Andrew Gower’s Runescape, which is in the Guinness book of Records, and the company Jagex, which he […]
Games Media Awards finalists
Best Games Magazine Games TM – Imagine Publishing Edge Magazine – Future Publishing PC Gamer – Future Publishing Retro Gamer – Imagine Publishing Official Xbox 360 Magzine – Future Publishing […]
Tiger Woods Wii, an Electronic Arts epiphany?
Electronic Arts fascinate any industry observer. Strip away World of Warcraft and they are probably still the world’s biggest game publisher. They publish more genres of games and on more […]
Marketing your marketing
It maybe a little strange to some of you this, but when you do an activity, a press release, a news conference, a video, a conference speech, or whatever, that […]
App Store pricing
there is audio missing in this video 9:44-11:00 In the 1980s I was in charge of marketing at a couple of big game publishers. Imagine and Codemasters. The main market […]
Exclusive interview with Jez San OBE
Jez San is one of the veterans who made the British video game industry. An assembly language programmer for several different processors, his first major game hit was Starglider in […]