A history of the UK video game industry through my eyes. Part 3
Whilst Codemasters was an exciting place to be it was also very much a family company and I felt that I would never get the rewards and recognition that could […]
game marketing
A history of the UK video game industry through my eyes. Part 2
So here is the second of three parts of a potted history of UK gaming through one pair of eyes. As first published on the Kwalee website. If you are […]
A history of the UK video game industry through my eyes. Part 1.
In the early 1970s I trained as an accountant in Liverpool, because of wanting to be a businessman. There wasn’t the plethora of business degrees then so serving articles for […]
What successful iPhone games have in common
Regular readers here will know that marketing is both a creative art and a science. This is part of what makes it both fascinating and demanding. Here is an article […]
Gambling as a video game business model
The eternal problem of selling a video game as a stand alone package is that it can and will be stolen. If people think that they can get away with […]
A bit of news analysis
After nearly 30 years the unholy Wintel alliance is over. Microsoft have finally realised that there are other processors in the world and have embraced the ARM chip. Superficially this […]
Why the video game industry is in such a mess
I thought that with the way things are going in the video game industry just now it would be good to give one person’s view as to what is going […]