codemasters

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there is audio missing in this video 9:44-11:00 In the 1980s I was in charge of marketing at a couple of big game publishers. Imagine and Codemasters. The main market […]

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I remember back in the late 1990s at Codemasters when as a publisher we had just two platforms we could develop for. The PC and the Playstation. By then Sega […]

Fun with Google Trends

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Google Trends is brilliant for seeing how well a brand is doing out there on the interweb and thus in the real world. Here is a traditional publisher going steadily […]

At Codemasters, just a few year ago, most successful games contained some sort of license: MTV Music, Colin McRae Rally, LMA Manager, DTM and TOCA Racing, Micro Machines, American/Pop Idol, […]

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Over the last week, whilst I was in Spain, a number of interesting stories supporting my world view made the news. Here are a few of them. Warner Bros. (with […]

Game Developer have published their report of the world’s 50 top game developers and it makes very interesting reading. With Nintendo an obvious number one, Blizzard number two and Ubisoft […]