Grand Theft Auto IV real world viral campaign
 I have said before that real world old media is still often far faster and far more powerful for marketing than online. So it is nice to see City of […]
 I have said before that real world old media is still often far faster and far more powerful for marketing than online. So it is nice to see City of […]
 In previous articles I have written about how important Habbo Hotel (now with 86 million users) and free gaming are. Now let’s look at a couple of really great things […]
First Tuesday’s next event in London, on Tuesday 5 February, is a seminar on “The Opportunities in 2008 for the UK Games Industry”. The cost of attending is just £20. […]
Once upon a time business was simple and you looked your customer in the eye, so you knew exactly who he was. Nowadays a single video game can sell millions […]
Nintendo reassures third-party publishers. There has been a lot of talk in the development community that only Nintendo can make money out of the Wii. Nintendo don’t want to lose third […]
 The gold standard in the games industry is currently the AAA blockbuster console title. An investment of perhaps $10-20 million or even more from a big publisher on a big team over […]
For Microsoft this is their biggest play in this generation’s war against Sony. They paid a lot of money ($50 million?) to get several episodes of exclusive content for the Xbox 360 version […]