Success factors in game marketing #2
 So to our second set of factors, this time there are 9 to make a total of 17. Feel free to add any more you can think of in […]
Wiihabilitation
 A feature of physical therapy is the tedious repetitiveness of the exercises involved which can turn off even the most determined. So it is great that therapists all over […]
A free marketing tip for Jagex
 Jagex are the publisher of the very popular MMO Runescape which is mainly played by kids. A feature of the game is catching sharks. Yet out there in the […]
Success factors in game marketing #1
 You should never market two games in the same way, to do so is to totally misunderstand what you are doing. Each game is an individual that needs loving care. […]
Eight new stories 28.2
Creative Britain: New Talents for a New Economy. The British culture secretary Andy Burnham thinks that computer games are a good thing. Unfortunately his boss, Gordon Brown, thinks that they […]
The next console generation #2 Handhelds
 If anything handhelds are more interesting than home consoles. They are undergoing rapid technical change, there are more companies involved and everything happens at a more rapid pace. Also […]
Does John Riccitiello read this blog?
 On November 29, at the Reuter’s Media Summit John Riccitiello said: “Is it ripe (for mergers), or has it already been picked? I would argue that it’s been largely picked.” So […]