Codemasters disasters #4 Managing brands
Codemasters never saw their IP as being brands. Throughout their entire history there are a huge number of great one off games that never saw a sequel. Instead the focus was […]
Eight news stories 20.3
 A break from our Codemasters season for our regular news spot. However let’s start with a Codemasters news story. When I was at Codemasters I suggested that we form a […]
Codemasters disasters #3 American Idol / Pop Idol
 You could use this story in a marketing textbook of how not to do it. In 2003 Pop Idol was the biggest TV show in the UK and American […]
Codemasters disasters #2 Dragon Empires
 Codemaster owned one of the very first MMORPGs, The Realm. It made steady revenues but was getting a bit dated, so was unlikely to set the world on fire. […]
Codemasters disasters #1 Club Football
 One upon a time Codemasters had a great football management game called LMA manager. It was the best selling game of it’s type on console and annually a new version […]
The Codemasters Season – an introduction
 Next week is Codemasters season here at Bruceongames. A series of articles look at some of the product disasters that cost the company fortunes and which, ultimately, led to […]
Site outage
Dreamhost is doing a big move around of hardware that will affect us. There’s a notice up about it: http://www.dreamhoststatus.com/2008/03/12/central-services-and-spunky-cluster-move/ We’re on ‘pico’. The net effect (!) is that we […]