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Seven Hollywood studios including Paramount, Sony, Twentieth Century Fox, Universal, Warner Bros and Disney have teamed up to sue iiNet, Australia’s third largest ISP. iiNet is accused of doing little […]

US Army get it right

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I have said on here many times how games will grow to be far more than mere entertainment and that they will grow to encompass many areas of human needs and […]

Beating the pirates by being cheap

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Everyone knows that you sell more of something when it is cheaper, the economists call it price elasticity of demand. So in the days of budget games for 8 bit […]

Here come the netbooks

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Netbooks are a recent and significant innovation. Basically they are very small notebook computers with stripped down capabilities that are optimised for connectivity. They all have wi fi and some have bluetooth […]

The Xbox 360 surges ahead

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In marketing we have something called Unique Selling Propositions (USPs) which are features and benefits that differentiate one product from another in the market. Leading to sales. Here are the […]

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90% of PC games are stolen. Which is why most publishers have given up on boxed PC games, it just isn’t worth investing resources when most people will just steal […]