A few press release tips #3
Never send a press release out on a monday (they are catching up with 2 days of stuff) or friday (they are in the pub). So if you are a […]
The future of independent game development
Currently there are quite a lot of independent game development companies that develop games for the big publishers. They draw up a contract and they are told what to do […]
Is the game industry mismanaged?
When I sold my computer store, Microdigital, to Laskys (part of the Ladbroke group of companies) in the early 1980s one of the first things they did was to bundle me off […]
Death of a brand
In the late 80s I was at Codemasters in charge of marketing. Our products consisted of audio cassettes containing games for 8 bit computers that sold for £1.99, then £2.99. At […]
Are Social Networking and MMORPGs the same thing?
There is a theory going round that the big social networking sites like Facebook, MySpace and Bebo are a fad that has had it’s day. That the members have had their fun […]
Our first month.
According to Google Analytics we have had 8,018 unique visitors,  coming from 93 different sources and mediums and spending an average of 9 minutes 33 seconds on the site (plus an […]
iPod=Gaming Platform
I have written about this on here before and Steve Jobs set out to prove me right when he launched the sixth generation iPods. This was an occasion of massive significance […]