Adult marketing
Our industry is currently in the middle of a seismic shift. Largely due to the influence of Nintendo we are changing from an industry that targeted adolescent boys to an […]
Q4 game launch stupidity
Everyone knows that game sales are biggest in Q4 because of the gift market through the holiday season. So game publishers concentrate their big releases for this time. This has […]
Game marketing can be very weak at times
These blogs can be useful and dangerous
A blog is an enormously powerful enabling tool, potentially anyone on planet earth can put their views in front of everyone on planet earth. This has led to all sorts […]
When marketing hype is far better than the product
It really does the industry no good at all when the popular press are wound up enormously with hype about a product that really isn’t up to much. And yes, […]
Why does Microsoft buy game studios?
It seems to make no sense. A studio is just a collection of individuals who work as a team, so bringing them into the corporate Microsoft world could do more […]
The Megagames
In 1983 at Imagine we realised that the company was being killed by piracy. We had plenty of anecdotal knowledge that nobody was buying legitimate product any more, they were […]