Real spies
During the early 1980s there were a number of superstar journalists in the area of microcomputers and home technology. They did a fantastic job of driving public awareness. People like Guy […]
Another failed Sony media standard
You have read on here before that Sony try to conquer the world by creating media standards. It is a fixation for them. The idea is that like razors and […]
Apple goes for games with iPod and iPhone
It is so very, very nice to be proven right. I have said repeatedly on here that iPods have huge potential as gaming machines and that one day that potential […]
Platform generation transition
A few years ago, at the height of the PS2 generation, I was at an industry conference in London. The speaker asked the audience for a show of hands as […]
Amazing article
Just a quickie. I have told you a couple of times about this article which every game marketeer should read. Now here is another must read article. This time for […]
Is Wii a bubble?
 Around a year ago the analysts were confidently predicting that the Wii would come a distant third in this generation. If you can count it as this generation as […]
The inevitabilty of digital downloads
When you buy a game on an optical disk you are getting millions of microscopic areas on the disk that reflect light differently and so represent the ones and zeros of the digital […]