Since 1981 the PC has been a fantastic platform for video games. We have seen the likes of Quake, Diablo, Half Life, Unreal Tournament and Civilisation. But the business model […]

In the past Electronic Arts developed a reputation of buying up smaller but very highly talented development companies and assimilating them into corporate EA, whereupon the spark of inspiration would […]

Firstly let’s look at how the numbers stack up. According to the best guesses there are about 30 million Nintendo Wiis in the world, 20 million Microsoft Xbox 360s and 15 million […]

Last year the global growth in video gaming was vastly more than even the most optimistic analyst predicted. So they upped their estimates for this year. And again the growth […]

It is very interesting that the marketing bosses of two different game publishers are using girls as marketing tools for upcoming games. The girls they have chosen, the marketing approaches […]

High street game retail has never had it so good as it is now, with three console manufacturers all succeeding and an ever widening demographic. But this next year or do […]

In the early 1980s at Imagine Software in Liverpool I was trying to give customers the most possible added value in the packaging content. The idea was to add more […]