Grand Theft Auto IV real world viral campaign
 I have said before that real world old media is still often far faster and far more powerful for marketing than online. So it is nice to see City of […]
 I have said before that real world old media is still often far faster and far more powerful for marketing than online. So it is nice to see City of […]
 In previous articles I have written about how important Habbo Hotel (now with 86 million users) and free gaming are. Now let’s look at a couple of really great things […]
Nintendo reassures third-party publishers. There has been a lot of talk in the development community that only Nintendo can make money out of the Wii. Nintendo don’t want to lose third […]
Electronic Arts pushes ad-backed video games. This is important stuff, the business model for boxed PC games is broken because of piracy. So now EA are giving Battlefield Heroes away […]
 Regular readers here will be well aware that in global IP publishing there are enormous economies of scale. These infer a great competitive advantage on big publishers. This is […]
PS3 production cost halved with the 40GB model. It is these reductions on the Microsoft Xbox 360 as well as on the Sony PS3 that will be essential for the […]
 His name is Kevin McCullough and this is the article in Townhall.com. Here are some extracts: “It’s called “Mass Effect” and it allows its players – universally male no doubt […]