News analysis and background

It's M&A time

All over the world right now tens of thousands of bankers and other financial services workers are being given a bin bag to put their personal possessions in as their […]

US Army get it right

I have said on here many times how games will grow to be far more than mere entertainment and that they will grow to encompass many areas of human needs and […]

The Xbox 360 surges ahead

In marketing we have something called Unique Selling Propositions (USPs) which are features and benefits that differentiate one product from another in the market. Leading to sales. Here are the […]

90% of PC games are stolen. Which is why most publishers have given up on boxed PC games, it just isn’t worth investing resources when most people will just steal […]

Xbox Live. Revolution day

It is very important to understand that for Microsoft the Live service is the main event. All the Xbox consoles serve as are nominally pirate proof dongles to access Live […]

Gaming goes ballistic

This is the biggest UK new game launch week in the history of the universe. LittleBigPlanet, Mirror’s Edge, Call of Duty, Gears of War 2, WoW The Lich King, Guitar Hero […]

Beyonce Knowles refused to fly without her Xbox 360 and PSP. This is just brilliant. People relate to other people far more strongly than they relate to mere objects, hence […]