I was at Codemasters at a time when online marketing grew from just about zero to being a major force. This presented new opportunities and new problems. Personally I saw […]

I have changed my mind about this and deleted the original article. You are far better off spending your time and money doing community and viral work online and with […]

The piracy at the end of the PS1 really tore the heart out of the video games industry. At Codemasters we had massive redundancies. So when Operation Flashpoint came along we […]

Just a quickie. I have told you a couple of times about this article which every game marketeer should read. Now here is another must read article. This time for […]

Our industry is currently in the middle of a seismic shift. Largely due to the influence of Nintendo we are changing from an industry that targeted adolescent boys to an […]

Everyone knows that game sales are biggest in Q4 because of the gift market through the holiday season. So game publishers concentrate their big releases for this time. This has […]