Success factors in game marketing #1
 You should never market two games in the same way, to do so is to totally misunderstand what you are doing. Each game is an individual that needs loving care. […]
Marketing Tips
Formulaic Vs Guerilla Marketing
 I have been there far too many times. When the marketing pie for a game is sliced up. So much for print, so much for point of sale, so […]
All steamed up
 When I was at Codemasters I followed closely the announcement of Steam by Valve in 2002. The growing pains, the successes and the opening up of the platform to other […]
Know your customer
Once upon a time business was simple and you looked your customer in the eye, so you knew exactly who he was. Nowadays a single video game can sell millions […]
Community Liaison
 Codemasters currently have a recruitment advert for Director, Community paying £90,000 PA. This is interesting to me because I had to fight like mad against strong political opposition to create this […]
Choosing a PR company
 When I first joined Codemasters in 1985 it was a new company and I was in charge of all marketing. As we were selling budget games for £1.99 each there […]
Jade Raymond
I have said before that gaming needs more celebrities. It is just so obvious that people relate to other people far better than they relate to anything else. So by […]