In part one we looked at the divide between development and marketing and the resultant stereotypes. Now we have a developers guide to marketing skills. So here are the attributes […]

Looking at the title “No marketing =no sales” you can see the obvious point that no matter how good a games, no matter how much it cost to develop and […]

  You will remember this recent story where I pointed out the necessity of local marketing  giving the example of Leamington and the eight video game development companies there and how invisible […]

Any game industry marketeer is accustomed to thinking at least nationally and often globally. So it may seem strange to pay attention to the local press and politicians, yet it […]

Logos are great, a small piece of visual shorthand that represents something much bigger. A brand, a product, a service. Our lives are full of them and we each have […]

  So to our second set of factors, this time there are 9 to make a total of 17. Feel free to add any more you can think of in […]

  Jagex are the publisher of the very popular MMO Runescape which is mainly played by kids. A feature of the game is catching sharks. Yet out there in the […]