What do game publishers do and is there any need for them?
I was actually in at the very beginning of this in the late 70s and early 80s. Back then if you wrote a game you had to manufacture, market and […]
Marketing Tips
Tiger Woods Wii, an Electronic Arts epiphany?
Electronic Arts fascinate any industry observer. Strip away World of Warcraft and they are probably still the world’s biggest game publisher. They publish more genres of games and on more […]
Marketing your marketing
It maybe a little strange to some of you this, but when you do an activity, a press release, a news conference, a video, a conference speech, or whatever, that […]
App Store pricing
there is audio missing in this video 9:44-11:00 In the 1980s I was in charge of marketing at a couple of big game publishers. Imagine and Codemasters. The main market […]
Nintendo teach us all a lesson, again
This time it is called Wii Sports Resort, a collection of sports oriented mini games on the Wii. And it is selling something like a million units a week, in […]
We need a PC App Store
The Apple iPhone App Store has revolutionised IP publishing over the last year and a bit. Tens of thousands of apps, billions of downloads. A business model that is so […]
Queen of Evony competition
This was actually very good marketing. In fact better than some legitimate MMOs manage. The thing they did wrong is not to have a King of Evony competition as well. […]