Game marketing article
There will be many development people reading this who know exactly what I look like. And I don’t mean in some carefully posed corporate photograph either. I mean in the […]
Marketing Tips
The market will be blockbusters, niche products and nothing else
I have been prompted to write this by a leader column in the Economist and it is something I have alluded to in previous articles. This is something that has […]
The 7 reasons a person buys a game, in order of importance
This is really interesting stuff from Doug Creutz of Cowen Group in Gamsutra. He has done some research and analysis which has resulted in this list of the top 7 […]
“Nothing more difficult” than new IP launch
Let’s get the facts out of the way first, Christian Svensson, Capcom’s VP, strategic planning and business development, has given an interview to GamesIndustry.biz in which he said “There is […]
Rewriting Game Journalism video
Everyone in game publishing and game journalism should watch this.
Marketing. Some people still don’t get it
Yesterday I was at the Best of British conference in London rubbing shoulders with the good and the great of the video game industry. And once again the stark message […]
How to manage fansites
In the old 8 bit days we had fanzines, badly printed A5 bundles of enthusiasm. And a breeding ground for journalistic talent. Now we have the web fansites, which are […]