92% Piracy
 In 2000/1 at Codemasters I was involved in the marketing of an excellent fantasy combat game for the PC called Severance Blade of Darkness, from the Spanish developer Rebel Act […]
2008
Is Blu-ray a Microsoft victory?
 So Sony have won the format war for HD TV content distribution. The Blu-ray disk has beaten HD DVD to become the new standard. The first Sony media victory since […]
Formulaic Vs Guerilla Marketing
 I have been there far too many times. When the marketing pie for a game is sliced up. So much for print, so much for point of sale, so […]
Fanboys
 One of the most amusing features of this industry is the fanboys. On every forum they strut their stuff as the world experts on everything. Yet in reality they […]
Sick self publicist
 For those who don’t know Jack Thompson is a rabidly anti game American lawyer who has been repeatedly discredited. After the tragic Virginia Tech shootings he went on Fox […]
How big will Super Smash Bros. Brawl be?
 Massive, obviously. It is reviewing as being one of the best games ever. A major coup for Nintendo, following so close after Super Mario Galaxy (SMG) and preceding Mario Kart. This […]
Eight bonus news stories 15.2
There’s a lot going on just now. Too many stories that wouldn’t wait! Nintendo Lost an Estimated $975 Million to Piracy in ’07. Â Gives you an idea how much is […]