2008

  You would think that the eco fascists would have enough to keep themselves occupied in the world these days without bothering with the video game industry. But no, they […]

Paying for brands

In the 1980s it became apparent that you could make a game sell better by borrowing someone else’s brand. You could take an average Sinclair Spectrum game and stick a […]

Boris Johnson opens his mouth and puts his foot in it. Boris has a long history of silly gaffes and it appears that becoming London Mayor has not changed the […]

No marketing = no sales #2

In part one we looked at the divide between development and marketing and the resultant stereotypes. Now we have a developers guide to marketing skills. So here are the attributes […]

Did Sony screw up the video game market?

When the Sony Playstation launched in 1994/5 it had significant competitive advantages that enabled it to beat off the competition from Sega and Nintendo to become the dominant console gaming […]

No marketing = no sales #1

Looking at the title “No marketing =no sales” you can see the obvious point that no matter how good a games, no matter how much it cost to develop and […]