You want a career in game marketing?
It seems that just about every young person in the world these days wants to work in video games when they get older. Mostly they want to be “games designers” […]
2008
Eight news stories 11.9
Spore cracked by the “Reloaded” group. Presumably they think that they are clever and are proud of what they have done. Would they think it so clever if they shot […]
Spore, DRM and a broken business model
Since 1981 the PC has been a fantastic platform for video games. We have seen the likes of Quake, Diablo, Half Life, Unreal Tournament and Civilisation. But the business model […]
EAs clever business models
In the past Electronic Arts developed a reputation of buying up smaller but very highly talented development companies and assimilating them into corporate EA, whereupon the spark of inspiration would […]
Why the Xbox 360 will outsell the Wii
Firstly let’s look at how the numbers stack up. According to the best guesses there are about 30 million Nintendo Wiis in the world, 20 million Microsoft Xbox 360s and 15 million […]
Interesting marketing stunt
Anyone who reads this will know that I hate marketing by rote. One of the prime skills of a marketeer is to use creativity and innovation to leverage competitive advantage. […]
Why is the game industry exploding?
Last year the global growth in video gaming was vastly more than even the most optimistic analyst predicted. So they upped their estimates for this year. And again the growth […]