Formulaic Vs Guerilla Marketing
 I have been there far too many times. When the marketing pie for a game is sliced up. So much for print, so much for point of sale, so […]
 I have been there far too many times. When the marketing pie for a game is sliced up. So much for print, so much for point of sale, so […]
 One of the most amusing features of this industry is the fanboys. On every forum they strut their stuff as the world experts on everything. Yet in reality they […]
 For those who don’t know Jack Thompson is a rabidly anti game American lawyer who has been repeatedly discredited. After the tragic Virginia Tech shootings he went on Fox […]
 Massive, obviously. It is reviewing as being one of the best games ever. A major coup for Nintendo, following so close after Super Mario Galaxy (SMG) and preceding Mario Kart. This […]
There’s a lot going on just now. Too many stories that wouldn’t wait! Nintendo Lost an Estimated $975 Million to Piracy in ’07. Â Gives you an idea how much is […]
 Whilst the outside of a console may remain unchanged through many years of production the internals go through multiple revisions. Some of these are forced, such as when Microsoft […]
Apple make very significant trademark filing. Extending cover to: “hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those […]