October 2007
These blogs can be useful and dangerous
A blog is an enormously powerful enabling tool, potentially anyone on planet earth can put their views in front of everyone on planet earth. This has led to all sorts […]
When marketing hype is far better than the product
It really does the industry no good at all when the popular press are wound up enormously with hype about a product that really isn’t up to much. And yes, […]
Why does Microsoft buy game studios?
It seems to make no sense. A studio is just a collection of individuals who work as a team, so bringing them into the corporate Microsoft world could do more […]
The Megagames
In 1983 at Imagine we realised that the company was being killed by piracy. We had plenty of anecdotal knowledge that nobody was buying legitimate product any more, they were […]
Nice Sega Rally marketing idea
Sega have a great competition. You write an advert for Sega Rally on your vehicle and send them a picture of it. They pick the best photo and the winner […]
Sony get a bit more serious
 A total of 800,000 Sony Financial Holdings Inc. shares have just been sold by Sony at 400,000 yen each, raising aproximately $2.8 billion in new funds for them. According to Bloomberg the […]