Colin McRae
Just a brief note about this horrible news. Obviously he worked closely with us at Codemasters over many years. A quiet, taciturn guy with a great sense of humour. And modest […]
September 2007
Gaming desperately needs celebrities
Try this, just flick through just about any (non gaming) magazine and what are they talking about? That’s right, people. We live in the age of celebrity and it is […]
A few press release tips #3
Never send a press release out on a monday (they are catching up with 2 days of stuff) or friday (they are in the pub). So if you are a […]
The future of independent game development
Currently there are quite a lot of independent game development companies that develop games for the big publishers. They draw up a contract and they are told what to do […]
Is the game industry mismanaged?
When I sold my computer store, Microdigital, to Laskys (part of the Ladbroke group of companies) in the early 1980s one of the first things they did was to bundle me off […]
Death of a brand
In the late 80s I was at Codemasters in charge of marketing. Our products consisted of audio cassettes containing games for 8 bit computers that sold for £1.99, then £2.99. At […]
Are Social Networking and MMORPGs the same thing?
There is a theory going round that the big social networking sites like Facebook, MySpace and Bebo are a fad that has had it’s day. That the members have had their fun […]